A startup studio, designed to rise
A bold, motion-led website for a digital product studio, built around one simple idea: rise.
- Client
- RISE, Distinction's sister company
- Role
- Sole Designer
- Status
- Design Concept
- Services
- UX Design, UI Design
The brief
RISE is a digital product studio that helps startup founders turn ideas into real products. The brief was to design an award-winning website, using RISE's existing brand, tone of voice and colours.
My approach
I was the only designer. I started with two moodboards, and the team chose the bolder direction because it felt strong and confident.
I wanted the name to shape the whole experience. Instead of scrolling down, users start at the bottom of each page and rise up through the content. Detail pages scroll sideways, so users never go down.
The look is bold. I really played with the brand orange, set against black, grey and white. Every section has its own transition, guiding users through each page.
My favourite moment is the homepage load. The logo rises from the bottom of the screen, then the "I" breaks away and carries on upwards, showing users which way to scroll.
I designed every page in Figma and built prototypes to show the animations and transitions.
Why I chose this project
This is the most creative project I worked on at Distinction. I'm proud of how one simple idea, rise, shapes every page and every animation.
